Frayed ends of sanity
Nadeem F. Paracha, Dawn, May 29, 2010
Over and over again I have been using Dawn and Dawn.com to hit home the point about the vicious, soul destroying mindset the bulk of Pakistan’s urban middle-classes (especially in the Punjab) have fallen in to.
I have tried to give numerous examples to highlight this devastating observation and here again is another one: On May 28 when terrorists associated with what is called the ‘Punjabi Taliban’ attacked various places of worship of the Ahmadiyya community in Lahore, the TV channels were out in force covering the gruesome event. However, that did not stop them from running happy-go-lucky commercials of their corporate sponsors during breaks, giving the whole event a rather surreal feel.
But this can be expected from this unfortunate republic’s many TV channels. There is now not an iota of doubt left about the level of sheer cynicism, sensationalism and demagoguery that they operate on. Most of them have become a reckless reflection of some of the most obnoxious, conspiratorial and chauvinistic sections found within the country’s convulsing middle-classes.
That said, one however does expect some semblance of decency and reason in the polished corridors of the companies that advertise their brands on these channels. Couldn’t any of these companies that always claim to be ‘good social citizens’ have the presence of mind and heart to ask TV channels to stop running their ads during the coverage of blood-splattered events?
Can’t they see how strange their ads look and sound when squeezed between images of blood, gore and tragedy? Don’t these ads with an unending series of plastic smiles and jingly material-worshipping actually end up mocking the tragedy that is unfolding live on the TV screens?
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At least twelve people killed in Lahore attack - Dawn, June 1, 2010